A few years ago, I came to the realization that expertise loves to talk with expertise, it’s human nature, but often times bad for business. Why is that? Expertise is all too often buried in acronyms, jargon, subject complexity, personal ego’s & objectives. If we approach things from an expert perspective, we can lose sight of the big picture.

The big picture is where customers decide whether or not you are worth their attention. Customers want to feel like they matter!!! To do so we must communicate with them, not to them. To do so we must understand what is relevant.  To understand their stakeholders and the true needs and objectives of their customers.

So that’s really where the idea for TEoC was born. What are the questions that need to be asked that will lead to more satisfied customers? What drives your strategy and what are the possibilities of innovation & behaviour?

Together with you we want to focus on creating an understanding of possibilities. That said, that something is possible doesn’t necessarily mean it is relevant to your customers. Together, let’s create the experience necessary to help you better connect your customer’s needs & objectives with your promises. At the end of the day, that’s what will resonate.