Powersessie HNK & TEoC

Welcome to the TEoC Blog, thank you for your interest in The Experience of Customers.

The TEoC Blog is focused on customer experience from several perspectives, strategy, innovation, behaviour and workplace transformation.


HNK wil een vibe creëren waarbij leden niet puur komen om te werken, maar ook de kansen tot samenwerking en synergie optimaal benutten. In samenwerking met TEoC (The Experience of Customers) wordt ‘The Experience Based Strategy Workshop’ georganiseerd. Met de workshop zul je worden geïnspireerd, gemotiveerd en geactiveerd om naar klantbeleving te kijken als vertrekpunt, niet als eindstation.

Deze workshop bestaat uit drie delen en vindt plaats op 29 oktober, 5 november en 12 november in de ochtend, bij HNK Utrecht CS. Door gezamenlijk met het onderwerp klantbeleving aan de slag te gaan, kunnen de leden van HNK kostenloos meer met en voor elkaar betekenen.

Ben jij er ook bij? Vragen en/of aanmeldingen kun je mailen naar info@teoc.nl.

Interested? Please contact us!

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Involve to Evolve…

Welcome to the TEoC Blog, thank you for your interest in TEoC.

The TEoC Blog is focused on customer experience from several perspectives, strategy, innovation, behavior or anything along the way that seems to be interesting to share.


The Internet of Things (IoT) is making inroads to our daily lives (e.g. refrigerators ordering food automatically), automated processes are often times more efficient and provide a more consistent service (e.g. grocery cart scanners are replacing cashiers and check-out lines). Artificial intelligence is becoming very real and algorithms defined by critical mass often times dictate the information we are presented with. Our experiences are often times predefined, therefore our truths are influenced before our minds are consciously aware of what is going on. Humanity is to an extent being automated.

MAKE YOUR CUSTOMERS MATTER is the mantra of TEoC, and yes I am referring to the human factor more than anything else. Part of that is understanding of why we do the things we do. The reality is that business profitability is a major driver of present day innovations, and that is to an extent, dehumanising. It doesn’t have to be that way though… if people understand how they can continue to contribute through focusing on the possibilities of tomorrow instead of what they miss from yesterday then we will be in a better position to be the disruptor as opposed to being the disrupted.

These are the types of things TEoC often times deals with in our workshops. The positioning and adoption of new technologies and ways of working, creating awareness and understanding of not just what is possible, but of purpose and the implications of not moving forward.

It’s all about the experience!!!

Are you having challenges getting people on board with new technologies or ways of working?

Interested? Please contact David Savage directly:

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Ready for everything…

Welcome to the TEoC Blog, thank you for your interest in TEoC.

The TEoC Blog is focused on customer experience from several perspectives, strategy, innovation, behavior or anything along the way that seems to be interesting to share.


The joys of youth. Limitless imaginations, spontaneous jubilation one moment and excited by fear for the unknown the next. Speaking for myself, I was a small child, extremely thin, I could eat 4-5 times a day and not gain any weight whatsoever. Full of energy, and as I grew into my teens I would often times stay up around the clock and keep on rolling. Towards the end of my teens I finally grew, but only vertically. I remember my mother telling me “If you ever grow into your knees and feet you’ll be a big guy”.

I was ready for everything.

I joined the Air Force at 20 and they pushed me to eat double meals twice a day due to how thin I was. I remember it well, specifically for my height I could gain exactly 70 pounds before I would hit the weight limit. That was nearly half my weight at that time, it made me laugh out loud when they told me. I couldn’t fathom ever gaining weight. I smoked. I ate and drank whatever I wanted, whenever I wanted.

Fast forward to the summer of 2013, the phone rang. My dad was sick, very sick. His breathing short, and his words shorter still. Let’s just leave it at “he smoked”. That very day, I remember it well, I made a decision. I quit smoking. To this day I’ve never picked up another cigarette.

What I didn’t mention above was that like most people, I had gained weight throughout the years. Over a period of 20 years I had finally grown into my knees and feet. Sure I had read things about how our bodies, minds and energy levels change as we grow older, but that was always written for somebody else. I was too busy in the moment, no time to deal with that, or so I said. The effects of quitting smoking accelerated my weight gain. All of a sudden I wasn’t ready anymore…

Over the past year I’ve been confronted with comments regarding my weight that I won’t mention here, but suffice it to say that my pride or shall I say view of myself took a punch in the stomach. I would chalk the comments up to “sometimes people are jerks”. At a certain point I looked myself in the mirror and said “gaining weight because of quitting smoking is no longer an excuse”. I had reached the weight that I once couldn’t imagine ever being. Accepting the weight gain meant that I accept still being bound to the cigarettes. That was a moment towards the end of 2017, just as I was gearing up for the official launch of my new company (The Experience of Customers – TEoC).

During the fall of 2017 I had an interesting day in the Castle of Essenburgh here in The Netherlands with Vision Forward. I came into contact with John Bakker of a new start-up, innOmnia was the name of the company. We remained in contact afterwards and I would soon learn more about what innOmnia was all about. “Inn omnia paratus”, in Latin it means “prepared for everything”. That thought inspired me, so we set up an appointment and talked further. John would tell me that he was inspired by my understanding of what being prepared for everything really means, and what I believe the value could be to the business world.

innOmnia is a company that’s focused on reigniting the mental and physical vitality within us, through what we eat, physical fitness and understanding ourselves better. What intrigued me even more is that they are positioning themselves for the B2B market, enabling companies and the people that work for them become healthier. John and the others I met with innOmnia are passionate about helping others reach their objectives, but how does this translate to business and what does it feel like to go through their program?

As they say, “the proof is in the pudding”! John invited me to take part in their introduction program. Two days pretty much cut off from the rest of the world, connecting with who I am as a person and setting realistic objectives for being the person I want to become.

Long story short…everybody has a story. Whether it’s similar to my story above or not, our health isn’t anything to take for granted.

I’m three weeks down the road and I’m eating healthier and being much more active physically. The weight scale isn’t screaming at me quite as loud to step back off as I’ve also lost a couple of kilos already. I’ve had some marathon work days in the meantime, the 14-15 hour work day type of thing, yet I wake up the next morning fit and ready to go. Sure part of that is because I truly love what I’m doing with my new company, but I’m not having after lunch “dips” like I used to have because I’m eating much healthier. I’m able to focus and sleep better.

It really got me to thinking… it’s one thing to change on a personal level and have more energy, but what does it mean for a company? Making your customers matter starts with your employees. How do you make them feel more involved? How interested are you in their well-being? How would healthier and more energetic employees translate to the satisfaction of your customers?

These questions and more are spinning in my head and as a result innOmnia has contracted TEoC to find out the answers. I so invite you, let’s talk about what being prepared for everything means to you as a person, to your company and to your customers.

Are you ready for everything?

Interested? Please contact David Savage directly:

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The Message

Welcome to the TEoC Blog, thank you for your interest in TEoC.

The TEoC Blog is focused on customer experience from several perspectives, strategy, innovation, behavior or anything along the way that seems to be interesting to share.


Sometimes all you need is some ingenuity to race.

The countdown has begun. Years of evolving, months of preparation since that moment in the summer of 2017 when I decided to set up a new company. So, without further ado… “Let’s do this!!!” Over the past several years I’ve had countless conversations with senior company leaders, customers and employees of every department imaginable, talking about their business needs and objectives. I’ve been told sales teams have a tendency to focus too much on product. I’ve been told that customer relationships need to evolve and become more senior. I’ve been told that content needs to be more relevant etc. It’s the same situation time and time again, people of all levels looking for the magical answers to what will help them grow, transform and be ready for the future. I believe that the real answers to the questions are in the questions themselves. Expertise loves to talk with expertise, it’s human nature, but often times it’s bad for business. That something is possible doesn’t necessarily solve problems, communicating and being able to create an understanding of benefits for all involved, does. But how do you do that? Through experience. It’s all about the experience… the questions we ask, the stories we tell, the change we become. Experience isn’t a check in the box after the fact, it’s the DNA to the entire customer journey. I founded TEoC because I believe that companies become more successful through providing positive, memorable and sustainable customer experiences to both their internal and external customers. Thank you for your interest!!! 

Interested? Please contact David Savage directly:

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The Launch

Welcome to the TEoC Blog, thank you for your interest in TEoC.

The TEoC Blog is focused on customer experience from several perspectives, strategy, innovation, behavior or anything along the way that seems to be interesting to share.


Sometimes all you need is some ingenuity to race.

The countdown has begun. Years of evolving, months of preparation since that moment in the summer of 2017 when I decided to set up a new company. So, without further ado… “Let’s do this!!!”

Over the past several years I’ve had countless conversations with senior company leaders, customers and employees of every department imaginable, talking about their business needs and objectives. I’ve been told sales teams have a tendency to focus too much on product. I’ve been told that customer relationships need to evolve and become more senior. I’ve been told that content needs to be more relevant etc. It’s the same situation time and time again, people of all levels looking for the magical answers to what will help them grow, transform and be ready for the future.

I believe that the real answers to the questions are in the questions themselves. Expertise loves to talk with expertise, it’s human nature, but often times it’s bad for business. That something is possible doesn’t necessarily solve problems, communicating and being able to create an understanding of benefits for all involved, does. But how do you do that?

Through experience. It’s all about the experience… the questions we ask, the stories we tell, the change we become. Experience isn’t a check in the box after the fact, it’s the DNA to the entire customer journey.

I founded TEoC because I believe that companies become more successful through providing positive, memorable and sustainable customer experiences to both their internal and external customers.

Thank you for your interest!!! 

Interested? Please contact David Savage directly:

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I Smell Apple Pie

By just mentioning the aroma of freshly baked apple pie some of you reading this will begin to salivate. Thoughts rekindled in your mind of the last time you smelled the combination of apples, cinnamon, brown sugar, baked into a crust that crunches slightly before melting in your mouth.

Maybe if you let your thoughts wander further you will think of the scoop of creamy vanilla & caramel ice cream or cup of coffee on the side… or the chill still on your cheeks from being outside, the memory of the environment around you when you last had a delicious slice. Maybe you will see your grandmother sitting on the other side of the table looking through her glasses, adjusting her hearing aid, happy to see everyone together.

If you weren’t thinking of these things before reading this, chances are pretty good that you are now.

By just mentioning simple moments that reach our senses, we access details otherwise forgotten. Whether a smell, a taste, something we feel, hear or see, we are continually receiving impulses, some create reactions, some go past us without us noticing. Listen to a song from your youth and it can take you back to a memory of when you first heard it, you can see the people around you, feel the vibe in the air, you can re-live the moment emotionally, laugh, cry, feel the butterflies in your belly from your first love. Reach the senses and you reach the person.

Marketing focused on connecting to the senses is nothing new, it’s been done on many levels since the beginning of advertising. Whether appealing to the emotional need of being rewarded for something by playing on fears of what could happen if you don’t do this or that (religion driven marketing dates back to 3000 BC), it has been part of our cultures since time began.

Create a vibe and sell to the senses and if possible to the emotion. This is nothing new, it’s Consumer Based Marketing 101… yet when we approach Enterprise Marketing, we reach for the spreadsheets, we talk demographics, we promote problems so we can push solutions into some form of box. We forget the people. We simply bombard them with branding, products, specifications, and if we get lucky there might even be some services thrown in to create more value.

Welcome to the world of present day product driven sales. The latest and greatest, new and improved, fastest, smallest, biggest, lightest, highest quality, longest lasting, most environmentally friendly “wow factor” ever created is now available. We send our consultants, sales or service engineers, but beforehand please fill out this online contact form and tell us when you are planning to buy and what your budget is. We write up our letters, we send the brochures, we set up a date to meet and turn things upside down to make sure our story (presentation) is just right.

Wow factor through the roof… then again, maybe not.

Stop.

Imagine going on a first date, in advance you send a brochure illustrating how wonderful you are. That through your years of experience, that your research and fitness development has turned you into a high performance machine that is not only efficient, but agile as well. You can guarantee a best of class total cost of ownership (displayed in graph form with a arrow pointed upwards). To sweeten the pot you add a couple of wedding locations that support your “partner based mindset”. You send a letter accompanying your brochure, pleading the importance of open communication, how grateful you are for the opportunity. You suggest meeting face to face so you can present your vision of the future, the wonderful children you will undoubtedly create together. This may sound completely nuts, but look around you… this goes on every day of the week on the upper floors of company headquarters all over the world.

It’s all about branding, all about company promises, products and bla, bla, bla…

No, it’s all about apple pie, it’s about grandmothers and hearing aids, it’s a walk in the park, it’s a song that takes you to 1996 faster than a Tesla Model X reaches 100 kph… it’s about creating a dialogue and experience that is relevant in an environment that makes people feel like they matter on their terms.

Your company’s right of existence is in the stories of your customers, regardless of them being consumers, small & medium businesses, corporates or multi-nationals… an experience center should in my mind be about your customers. It should be a place where they feel comfortable telling their stories, not dog and pony shows shoving yesterday’s news down their throats.

Create an experience that resonates and customers will come.

Make good on the experience and they will never leave.

I’m David Savage, I design customer experience centers and programs, helping customers achieve their objectives by bridging strategy, innovation, processes, environment, behavior and market developments. Looking to create an experience that’s worth remembering?

should you have questions, please contact me

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